Experienced leadership

I’ve led multidisciplinary teams across UX, UI, Product, Service, and Content, helping them thrive while tackling complex problems. My leadership approach is built on empowerment and candour—fostering open, honest conversations that drive growth and build trust within teams.

Strategic vision

I’m adept at setting a clear, cohesive design strategy that finds the sweet spot between business objectives and user needs. I have years of experience advocating for design at a senior level and influencing decisions that align with long-term business goals.

Stakeholder management

Building strong relationships with product, engineering, and senior stakeholders is a key strength of mine. I know how to influence and align diverse groups, making sure that design objectives are in harmony with broader organisational goals, ensuring buy-in from all sides.

Collaboration and team building

I excel in building cross-functional collaboration, having grown teams from the ground up. I adopt a candid, open approach to leadership, encouraging team members to voice their perspectives, which leads to stronger, trust-based relationships and better problem-solving.

Complex problem solving

I’m comfortable navigating ambiguity and tackling complex, data-driven challenges. I bring clarity to knotty projects by finding simple, user-centred solutions, and driving the success of products in fast-paced and evolving environments.

Storytelling and communication

My strength lies in clear, persuasive communication. I tell compelling stories that bring stakeholders and teams along on the design journey, making sure that the impact of design is well understood and championed at every level.